If you’ve found yourself confused with some of the jargon surrounding digital marketing in the past, hearing terms like geo-fencing, geo-targeting and re-targeting isn’t going to put your mind at ease at all. Fortunately, it’s only the name itself that can be confusing, and these practices in terms of general marketing may be familiar to you, just with a new twist in the world of the digital age. When choosing AMP Consulting, LLC for your needs, you can trust us to simplify the confusing, and to bring you benefit.
Possibly one of the most confusing titles when looking at it on the surface is geo-fencing, yet when it comes to the actual application, the meaning behind the jargon starts to make sense. Say you want to focus marketing on a specific region, an area, or even a neighborhood. We have the capability to digitally fence off that area, promoting your business to those within and ignore those without. This gives you a much more focused approach that ensures you’re not wasting your efforts on a demographic that isn’t beneficial to your small business marketing.
Advertising can obtain a range of reactions from your clients, and those who display interest now may not be in a position to make a move on the product or service you offer. This can be a detriment as once your ad is out of the view of your clients, they can quickly forget all about it, losing you out on a potential sale. Re-targeting allows for your ad to come to their attention again at a later time and hopefully in one that they can act. Balancing between too much visibility and just enough is the strength of our marketing measures.
Geo-targeting takes these marketing efforts and takes it a step further. You may find many companies using the two terms to discuss the same method of approach, yet geo-targeting is much more customer focused, while geo-fencing is area focused. With the right targeting methods, our digital marketing agency has the capability to narrow down the type of customer you’re looking for, and the means to have your advertising efforts put forward effectively. Wherever or whomever you need to bring attention to, you can count on our experts to bring you the results you’re looking for with quality marketing for small business in the Allen, TX area.
YOUR IDEAL CONSUMER
All of these services come together to provide you with a service that gets your business in the eyes of the ideal consumer or target area. When choosing AMP Consulting, LLC for your marketing target assistance, you can depend on the expertise that we bring to the subject to provide you with the most effective means of getting the word out in a way that’s beneficial to your clients, but also to your business. We ensure that your target area gets the visibility needed without going overboard and turning them away from your products or services at the same time.